As an Authorised BMW Dealer, we offer the highest levels of service and expertise whether you are looking to buy a new car or maintain your current car. Our dealership showcases the latest new models, plus a wide choice of BMW Premium Selection Approved Used Cars.

I recently bought a new BMW 5 Series, and my experience was fantastic thanks to Carrie and Amanda. Carrie was incredibly professional, made the entire process smooth and stress-free. Amanda made the finance process quick and easy, walking me through every step. Dealing with both of them was a pleasure, and I couldn't be happier with my purchase! Highly recommend this team for anyone looking for a great car-buying experience.

Picked up our new bmw today from Audrey. From the start she was amazing. Very helpful and gave us different options and went through them very well. She was very helpful, polite and had the car ready for us as agreed.
Credit to Joe Duffy Bmw

Have bought multiple cars from Joe Duffy over the years have always found the BMW garage to be good but called in today genuinely looking to buy a new car .. ask for a sales rep .. kick around for a bit to then be told it will be 45 mins maybe an hour … to speak to sales rep.. 11:00 on Friday morning 🤷🏻‍♂️ walked out.

Joe Duffy car depreciates by 10k in 10 weeks and that is by their own valuation.

Purchased a BMW 5 Series from Joe Duffy on December 5, 2024, for €48,000. While there was nothing wrong with the car itself, I quickly realised it wasn’t the right fit for me.

On February 21, 2025, I inquired about trading it in for a Z4 they had listed at €49,000. To my surprise, they offered me just €38,000 for the trade-in, essentially a depreciation of €10,000 in just two and a half months. That equates to a €1,000 loss per week, despite the car being in the same condition with very low additional kilometers.

While I understand that dealerships offer less than market value on trade-ins, a €10,000 drop in such a short time feels excessive and unreasonable. This kind of pricing practice raises concerns about fairness, transparency and their ethical values.

To find a fair middle ground, I made an offer of €9,000 plus my 5 Series as a trade-in, effectively valuing my car at €40,000. This was still an €8,000 depreciation from what I originally paid, yet my offer was point-blank refused

Just looked at reviews on Trustpilot regarding the Joe Duffy Group and I am shocked by the amount of negative reviews they have there.

Update/Reply
27/022025

Thank you for your response, but unfortunately, it does little to address my concerns. The issue here is not just about “understanding my concerns” but rather the extremely unreasonable depreciation of €10,000 in just two and a half months—despite the car being in excellent condition with minimal additional mileage.

Passing my comments to management is not a solution, nor does it change the fact that your trade-in valuations are unfair and unreasonably low. It is disappointing to see a dealership of your reputation engage in such practices, a form of price gouging, making it clear that customer loyalty and fairness take a back seat to maximizing profit.

Dear Sir or Madam.
I would like to share my experience with BMW Group Ireland and the Joe Duffy Finglas service center. I am the owner of a 23 BMW 530e 1.5-year-old with only 15,000 km on the clock, which is still under warranty. Unfortunately, I have already encountered significant issues

The main problems I reported are the spontaneous opening of the trunk and damage to the driver's seat at the seams connecting the leather stitching.

Upon reporting these issues, a Joe Duffy employee immediately informed me that the seat damage is not covered by the warranty, claiming it is not a manufacturing defect.

Consequently, I contacted BMW Group Ireland directly. After a few days, I received a response stating that it is not a production defect and any potential seat replacement would incur additional charges.

I would like to emphasize that, weighing 81 kg, I have used Mercedes-Benz vehicles for 23 years without similar issues with the seat, which withstood tens of thousands of kilometers. The service provided by Mercedes has always been of the highest standard 🥰⭐️

I urge prospective customers to be aware that after purchasing a vehicle, the service experience may not be as pleasant as during the sales process

Considering the holiday season, I suspect BMW might be right. I recently caught an elf sitting on the driver's seat with a knife in hand, so I hope that perhaps the next morning I will find the seat repaired by other elves 🧝

I wish everyone a Merry Christmas and hope that my experience serves as a cautionary tale 🎅

Sincerely,
Greg

Edit :

Thank you for your response
I would like to clarify that, according to the law, the place of purchase should not affect warranty issues, and as a BMW owner, I have the right to choose my service center. In my case, BMW Group Ireland connected me with your dealership and arranged for my car to be towed to Joe Duffy. The decision that the driver's seat damage is not a manufacturing defect was made at your service center, and I consider it incorrect
The purpose of my comment was to highlight the quality of customer service and the issues I encountered. My actions will not stop here, and I will certainly publicize this matter, as a brand selling premium cars should ensure product quality and customer service

Sincerely,
Greg

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